The Promotion Division is responsible for defining, promoting and protecting the image of Ceylon tea around the world. It also conducts its own domestic and international marketing and promotion activities with respect to the product itself, supplementing and supporting the efforts of Sri Lankan tea exporters and brand owners.

The division is the direct successor to the Tea Propaganda Board, an industry association which became active in 1932. This body was incorporated in the present Tea Board when the latter was established in 1976, bringing with it a wealth of experience drawn from nearly eighty years of successful operation.

It was the Tea Propaganda Board that originally devised and gained global recognition for the brand identity of Ceylon Tea and established in consumers’ minds the well-known Lion Logo with which it is habitually identified.